Instead, they find themselves right at the center of it. When he wakes up in hospital after an explosion and finds that his wife and son have mysteriously vanished, Richard realizes: he and his family have become more than just bystanders in a storm of rivaling ideas pertaining humankind’s salvation between dystopian reality and digital utopia. Richard Nolan is one of the few journalists openly criticizing this development. Top of mind awareness is strongly linked to brand loyalty.
In fact, 71 of consumers feel that it’s important they recognize a brand before they make a purchase. Brand awareness of any kind helps you stand out in a crowd, and top of mind awareness even more. Drones and humanoid robots replace humans in the public sector, everything is interconnected, surveillance has become omnipresent. People naturally are drawn toward familiarity. Governments and companies promise remedies through technological progress. Lack of resources, illnesses caused by polluted air and water, crime on the rise, war. When mind and machine become one – what will remain of humanity?īerlin, 2048 – The world is on the brink.
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